IDEX Content Marketing Specialist (Remote) in Chicago, Illinois
If you’re looking for a special place to build or grow your career, you’ve found it. Whether you’re an experienced professional, a recent college graduate or somewhere in between, IDEX is a place where you can apply your existing skills and learn new ones in an environment where you can make an impact.
With interesting opportunities in engineering, marketing, sales, supply chain, operations, HR, finance, and more across more than 40 diverse businesses (https://www.idexcorp.com/our-businesses/business-segments/) around the globe, chances are, we have something special for you.
JOB TITLE: Content Marketing Specialist
REPORTS TO: Director of Marketing, Scientific Fluidics and Optics
SITE LOCATION: Remote
Who is IDEX Corporation?
IDEX (NYSE: IEX) is a leading global manufacturer of diversified products in industries ranging across health, science, safety, fire, and fluidics. Operating in 24 countries, IDEX is an innovative and growing company, focused on delivering excellence through diverse, winning teams. We’re a global provider of applied solutions serving a variety of markets. These include life science and medical technologies, process industry and infrastructure related applications, industrial/municipal fire, and rescue - to name just a few.
Who is IDEX Scientific Fluidics & Optics (SF&O)?
The SF&O group is part of the IDEX Corporation’s Health & Science Technologies business segment. SF&O is made up of IDEX Health & Science, IDEX Optical Technologies, and thinXXS Microtechnology. These distinct business platforms share a common senior leadership team to better leverage where Life Science and Optical Technology applications may complement one another. The group’s businesses have a long history of driving growth in life sciences, healthcare, semiconductor, and defense by embracing innovation and redefining the supplier-customer relationship. The work we do every day allows us to discover key insights and break new ground to create some of the most meaningful technologies that have a lasting impact on companies, industries, and society.
SCOPE OF ROLE:
The Content Marketing Specialist will develop content strategies, and create content that is engaging and meaningful to our target audience. This position will create materials that helps the reader answer a question or solves a problem in a way that is entertaining to read, watch, or listen to. In doing so they will build on the business’s established thought leadership and be an expert on topics relevant to driving demand generation, customer trust, and loyalty.
Designing a content strategy that supports and enables the respective Business Units (BU) strategic business plan with tactical content marketing initiatives, programs, campaigns and industry events.
Collaborating with product marketers, sales professionals, and industry experts to produce strong, engaging content across different formats such as educational articles, e-books, videos, advertisements, and webinars that meet the needs of both key internal stakeholders and our external audience.
In collaboration with the business unit’s commercial teams, develop sales tools, product launch plans, and marketing collaterals per brand guidelines.
Work closely with company's creative firm on creative and branding initiatives to ensure a consistent message across all channels.
Writing, editing, repurposing, digital copy.
Revising and optimizing dated content using information gathered in SEO research.
Analyzing campaign metrics and generating reports and presentations.
Ensuring that SEO and SMO strategies are effectively implemented.
Develop and manage a monthly editorial calendar for sharing content on blogs, social media, and via email to boost brand awareness and engage with our audience.
Develop new and interesting content based on current and changing customer personas.
Maximizing followers on social media platforms such as LinkedIn, Twitter, Facebook, and others.
Monitoring social media for customer comments both positive and negative.
Identify appropriate print, web, and social media channels for targeted campaigns and advertising, and manage accordingly.
Develop account-based marketing strategies in collaboration with sales initiatives.
Keeping up to date with content trends, consumer preferences, and advancements in technology.
Manage and enforce BU branding guidelines.
Plans and organizes industry online events/ trade shows.
Manage ad hoc creative projects.
Write internal communications to help broadcast key success stories
Write and distribute press releases to media contacts
EDUCATION AND EXPERIENCE:
Bachelor's degree in literature, journalism, marketing, communications, or similar.
A minimum of three years of experience in content creation, marketing, communications, or similar.
Excellent written and verbal communication skills
Editorial mindset with an ability to predict audience preferences
Hands on experience with SEO, PPC, and web traffic metrics
Expertise in social media platforms (LinkedIn, Twitter, Facebook)
Project management skills and attention to detail
A portfolio of published work.
Working knowledge and experience with Inbound Marketing concepts and be well rounded with all digital marketing channels and their interdependencies.
Background in scientific technical writing a plus
Proficiency in MS Office
OTHER SKILLS and ABILITIES:
Success in this position requires frequent communication with peers and management. These relationships must be built on respect, integrity, cooperation, teamwork and professionalism.
Must be able to willingly shift job priorities based upon customer / organizational needs.
Strong sense of urgency.
Self-starter who finds a way to get the job done – high energy level, and persistent.
Analytical thinker who can consider problems and identify multiple solutions.
Ability to work through conflicts, gain trust and persuasively influence outcomes.
This position may require lawful access to ITAR/EAR controlled information and employees in this role will need to meet those requirements. Requirements include US Citizenship or US Permanent Resident.
IDEX Health & Science LLC., a Unit of IDEX Corporation is an Equal Opportunity Employer committed to workforce diversity
Are you ready to join a different kind of company where our people, our culture, and our commitments are centered around providing trusted solutions that improve lives around the world?
IDEX is an Equal Opportunity Employer and Affirmative Action Employer. IDEX gives consideration for employment to qualified applicants without regard to race, color, religion, creed, genetic information, sex, sexual orientation, gender identity or expression, marital status, age, national origin, disability, protected veteran status, or any other consideration or protected category made unlawful by federal, state or local laws (Minorities/Females/Protected Veterans/Disabled).
Business Unit: IH&S (Shared Services)
Job Segment: HST Health & Science Technologies